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Tracking can be complex but it’s essential to allow you to understand what is actually happening on your website and what your users actually care about. We tend to get entrenched in our own beliefs about how users interact with our website, or how easy it is to find certain content or carry out an action – but unless you measure, you’ll never know.

Tracking Procurement & Setup

Some tracking tools can be complex to set up and configure. I can help by:

• Recommending a suitable tracking platform for your use case
• Setting it up compliantly and putting together a conversion monitoring plan
• Creating custom tracking reports and outlining recommendations for your goals

GDPR Compliance

You hate it. I hate it. But someone’s got to do it right?

Did you know that Google automatically shares your site visitor’s data into all other Google services? Did you tell Google that was okay? Because if you didn’t… we should probably go and sort it out.

If you’re struggling with your GDPR compliance or perhaps don’t know where to start, I can help you:

• Assess your compliance
• Recommend compliant set ups
• Reconfigure up any non-compliant tracking to become compliant
• Simultaneously configure additional tracking

Top Tip: If you’re not sure of your GDPR Compliance, run your site through this quick checker to see if there are any problems: Blacklight by The Markup

Optimising for Lighthouse Metrics

If you’re doing all the right things for SEO, have fantastic ad campaigns and still aren’t seeing the results you want… it might be your actual website.

You can send all the traffic you want to your site, but if it’s not technically performant, your metrics will most likely be affected.

Google Lighthouse ranks sites based on four core web vital metrics:

1. Performance
2. Accessibility
3. Best Practises
4. Technical SEO

If you score badly on any of these, it can adversely affect your marketing efforts, sometimes without you even knowing.

I can help optimise for these tests and drive real improvements. Let’s take you here!

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