Digital Sustainability

Working towards a greener web.


The internet emits an enormous amount of carbon dioxide. I’m not going to quote how much, because by the time you read this, it’ll probably be more!

The digital world has an often-overlooked environmental cost. Every website visit, app interaction, or video stream requires energy, and as digital usage grows, so does its carbon footprint. In my previous role at Wholegrain Digital, London’s original sustainable WordPress agency and creators of Website Carbon, I worked with many clients to measure and minimise their digital carbon footprint.

My digital sustainability services focus on practical solutions that help organisations reduce their environmental impact. From optimising websites to adopting greener hosting, I help you make meaningful changes without compromising performance or user experience – in fact, often improving it in the process.

Webiste Carbon Audits

Every website contributes to global emissions, but few organisations are aware of how much. My sitewide website carbon audits analyse your site’s environmental footprint, measuring factors like grams of CO2 emitted and data transfer on a page by page basis. Once measured, I provide actionable insights and recommendations based on my audit of your site. Typically, this includes things like reducing page sizes, optimising image and font formats and streamlining code, to make your site leaner and greener.

Workshops & Talks

Digital sustainability requires a shift in mindset, and education plays a vital role. I offer workshops and talks tailored to your organisation’s needs, outlining just how the web contributes to global warming and discussing the practical steps you can make to reduce it.

Website Optimisation

Sustainable websites often have the added benefit of being faster to load and more user-friendly than less sustainable ones. By improving page load times, reducing unnecessary scripts, and leveraging energy-efficient hosting, I often see a dramatic performance increase which has added benefits in your SEO performance. A sustainable approach benefits the planet while also improving user satisfaction.


If you’d like to discuss Digital Sustainability – get in touch.